Port Development and Reform Case Study Example | Topics and Well Written Essays - 1500 words

Port Development and Reform - Case Study Example Appendix - 1 refers all the sources of Busan Port those are used to collect information where as Appendix - 2 en-lists all the sources of Felixstowe Port. The paper is presented on request of Acedemia-Reaserch's Customer on the topic 'Port Development & Reform'" "Opened under the name of Busanpo in 1876" (BRMAPO, n.d, "Introduction", 'Status of port ') and "called Pusanpo during 10th to 14th centuries", it "was a chiefdome of Jinhan in2nd and 3rd centuries AD", (World Port Source, "Port Of Busan", 'Port History', 2009), "Busan Port has developed into a modern port equipped with four ports, such as North Port, South Port, Gamcheon Port and Dadaepo Port, six container terminals and an international passenger terminal. It has constantly been upgraded since commencement of wharf construction in 1906." (BRMAPO, n.d,"Introduction",'Status of port '). Brief about its history (The "Settlement of japanese in port", See Appendix - 1, 2009). "Located in the South Eastern end of the South Korean peninsula (35 04' 42" north latitude, 129 01' 01" east longitude), Serving as a gateway between the Pacific Ocean and Eurasian Continent.". "Surrounded by mountains and islands, So, water is still and the tidal difference is small. Adjacent to one of the world's three arterial routes, Busan Port is equipped with naturally advantageous conditions.". (BRMAPO, n.d, "Introduction",' Geographical Conditions'). "It's boundaries start from the southern end of Sinmyeong in Myeong-dong of Jinhae-si through the southeastern end of Wudo Island, southwestern end of Yeondo Island, western end of Cheonsumal, Gadeokdo Island, southern end of Gadeokgo Island, Saedngdo Island, Oryukdo Island and 57m mountain top of Dongbaekseom Island in Haeundae into the southern end of Gwanganni Beach." (BRMAPO, n.d, "Introduction", 'Port Boundaries'). "Offers state-of-the-art facilities and is directly linked to both road and rail to Seoul and other industrial areas

History of the development of the Apple Newton Case Study

History of the development of the Apple Newton - Case Study Example It was believed that the invention of Newton would be of great significance to the users. Unlike the traditional desktop, it would be much portable and easier to carry wherever one goes. This would be possible due to the fact that it was to be smaller with a size 8.27† X 11.7†. In other words, it would be the size of a folded A4 sheet which is fairly efficient and can be handled by an individual much easily. Besides, it would be more preferable as it was to be equipped with a special user interface along side a cursive handwriting. These are features that were believed to make Newton be the only gadget of choice for everyone who would be interested in having a taste of personal computer. With enough resources, the management of Apple Inc would support its engineers and programmers to conduct an extensive research as they developed this product. Because of such a support, the development of the product began in a high speed. At first, they introduced a brand called Figaro which was having the size of A4. After its launching, it was valued to be worth $6,000. It was a very admirable product with a large format screen, object-oriented graphics and a well-developed internal memory. Because of such developments, the company managed to realize large volumes of sales and increased profit gins up to the later years. However, as fate would have it, the development of Newton would be discontinued in 1987 when the company realized that it would not be viable at all. Despite realizing a profit of $2 billion between 1987 and 1989, the company did not realize any success thereafter up to 1990. The other reason for the death of this product was the rise of Sakoman and Macintosh Classic, rival commodities which posed a very great challenge to its progress. Moreover, the company faced a stiff competition from other established firms such as Dell, Compaq and Gateway which introduced complementary products

Nuclear Attack on Hiroshima and Nagasaki Essay Example | Topics and Well Written Essays - 750 words

Nuclear Attack on Hiroshima and Nagasaki - Essay Example ions like Vietnam, coastal China and in its efforts to increase its oil reserves, after the boycott of oil supply by America, its attacks and subsequent accession to Indonesia, considerably expanded its territorial rights over a large area in Pacific Ocean. This aggressive behaviour further escalated the tension between Japan and the Allied forces specially America and Britain. The war between the two intensified, leading to bloodiest attacks of Pearl Harbour by Japanese forces and invasion of Okinawa by US forces. Even though, the allied forces regained territories and reduced the Japanese influence in the Pacific, they were unable to overpower the might of Japanese forces. Hence, after the fall of Mussolini of Italy and Hitler of Germany, Japan became the sole target of the allied forces. The decision to bomb the two cities had mainly two objectives. The foremost being, to establish the superiority of the American forces and the second was to experiment the atomic bomb which was re cently developed by the American scientists. ‘..for Americans, the dominant story is that the bombs provided an appropriate and necessary conclusion to a just war; for Japanese, it is a symbol of their victimization’ (Selden, 97). Hiroshima was the headquarters of the Japanese army and one of the most advanced cities of Japan. It therefore became the first target of the nuclear attack by America. American President, Harry S. Truman, deliberately targeted Hiroshima because the devastation of the city and killing of a large part of the population, would, according to the American President, convincingly show the repercussions of the Japanese refusal for an amicable peace treaty. The detonation of ‘Little Man’ (name of the nuclear bomb that was dropped) on Hiroshima on 6th August 1945, became a reality and created unprecedented holocaust, ever recorded in the history of mankind. It killed more than 90,0002 people, maimed and injured grievously more than 30,0003 and genetically

Buyer Behavior Essay Example | Topics and Well Written Essays - 750 words

Buyer Behavior - Essay Example Globalization has contributed to the complete transformation of the fashion industry coaxing the fashion magazines to cater to a wider consumer base, and include articles, editorials and fashion insights which are globally competent and relevant. Vogue and Elle, are two of the oldest and most esteemed brands in the world of fashion which have the power to influence societal ideologies through their articles and depiction of women’s fashion. The magazines’ primary goal of catering to the huge female customer base, and their association with known international brands, by way of advertisements and sponsors, have contributed to the creation of a unique brand image. Clothes represent identity and the fashion magazines such as Vogue and Elle bank on their grasp on the industry, to promote their respective products by indulging in aspirational marketing tactics, and endorsing the concept of self-esteem and image of their female consumers (Tungate, 2008; Easey, 2009). Fashion, in contemporary times has assumed greater significance, and has become an inevitable part of our cultural identities. Clothes today are not mere pieces of garment but symbols of one’s self-image, personality, status and values as well (Craik, 2009). Recently there has been a slight shift in the target market segment for fashion magazines, which initially catered to a young female consumer. Due to changing cultural ideologies, the concept of fashion which was invariably associated with youth and beauty, has now begun to accommodate a wider age group, as is apparent from the marketing strategy of Vogue. Beauty and fashion are no longer restricted to age younger age groups. High end magazines such as Vogue for instance, are breaking this cultural conundrum by catering to women... The study of consumer behaviour that is presented in this essay helps the management in establishing a marketing strategies and in marketing their products to the specific target markets identified in the process. As observed in the case of Vogue and Elle magazines, that are used as examples in this essay, the fashion magazines mostly cater to high end fashion conscious female consumers, hence the target market for both the magazines, more or less, comprise of consumers with similar characteristics. The buying behaviour of the consumers is influenced by their perception of self, which is used as a fundamental frame of reference while buying any brand or a product. The final decision to buy a product is influenced by matching this self image with the qualities endorsed by the brand. The premier fashion magazines, have also included innovative marketing tactics, that were described in the essay, such as including intelligently scripted editorial sections, and simultaneously retaining t heir lavish fashion spreads by way of adverts featuring high end lifestyle brands such as perfumes. Almost all the fashion magazines bank on the revenues from advertising as their primary source of cash inflows, their brand positioning and market segmentation strategies, are of key significance to both the fashion stalwarts. In conclusion, the researcher states that Vogue and Elle, have so far successfully stayed afloat in the industry which is growing at a rapid rate, thus indicating their successful marketing strategies.

My Bus Tour from South Dakota, Pierre and to Mount Rushmore Essay - 9

My Bus Tour from South Dakota, Pierre and to Mount Rushmore - Essay Example The bus trip set off from South Dakota. Driving along the main road in South Dakota graced the cruise with the beautiful scenery of the Mythic Mount Rushmore. Driving across South Dakota to its outskirts covered over 200 miles across what was nothing less than jaw-dropping and cool scenery. The day-long drive took us to Pierre. As the bus cruised in the main road, we ogled at the beautiful sight of the mountain ranges cascading over each other, throughout the entire stretch. The green leafy vegetation and forest overgrowth complemented the beauty of the mountains and serve as homes of reindeers which occasionally leaped out and into the road. We could not be any closer to nature and its captivating beauty. In instances where the manmade activities interfered with the end trail of natural vegetation, we cited an array of dining joints, small-scale and large-scale casino saloons and lodging which testified of the industriousness of the people of South Dakota. From Pierre, we followed the US Route 83 to get across the Missouri River. As we turned westwards, the striking beauty of grasslands that accompanied us to Interstate 90 appeared to dance beautifully against the gentle breeze. From this juncture, we turned off to Murdo for tantalizing buffalo burgers. From Murdo, we drove to the Badlands National Park. One of the most memorable encounters in Badlands National Park was the dusty canyons therein. The Rapid City for dead American presidents also clearly served as another feather in Badlands National Park’s cap. The images of the dead American presidents are carved into the Black Hills and its high aesthetic presentation of America’s four great men and founding fathers served as the trip’s denouement.  Ã‚  

Coursework Assignment Example | Topics and Well Written Essays - 1250 words

Coursework - Assignment Example Starting April 2016, the 3% supplement for diesel cars will be scrapped (Deloitte, 2012). The other important adjustments that have been made include exclusion of certain security enhancement, which will not be considered henceforth, as accessories when estimating the benefit’s corresponding to the cash value in respect to company cars used for private purpose. These adjustments will be put into force from 6 April 2011 and will be applied retrospectively. Private fuel benefit The benefit’s cash equivalent in respect to free fuel offered to employees will increase because the multiplier used to estimate them will be increased from ?18,800 to ?20,200, a change that took effect from April 2012. Furthermore, this multiplier will further increase by 2 percent above the inflation rate, taking effect from 2013 up to 2014. Capital allowances and lease rental restriction There shall be an extension (up to April 2015) of the time through which 100 percent of capital allowances fo r the initial year are allowed on car expenses. Nonetheless, starting April 2013, the emissions measurement will drop off from 110g/km to 95g/km; in addition, this measurement will be incorporated into the main pool and charged 18 percent per annum instead of 8 percent special rate pool, which will drop off from 160g/km to 130g/km. In this regards, tax relief extended to employers will be pegged on the lease rentals for cars whose emission exceeds 130 g/km (limited at 15%) (Deloitte, 2012). Vehicle Excise Duty (VED) The VED increase was aligned with the Retail Prices Index (RPI) as of April 2012. However, the Government expressed interest in repealing the calculation of VED over the medium term based on the views gathered from motoring groups (Deloitte, 2012). QUESTION TWO Petrol driven 5 door hatchback, with CO2 emissions of 139g/km Employee benefit from car = ?18,000* 85/100*40/100*18/100 = ?1,101.60 Since the employee is provided with fuel for private use of the company car, this benefit will be taxed. The value to be taxed is pegged on the engine’s fuel efficiency. The percentage charge for this benefit is the same as for the car benefit and, therefore, it will be calculated as follows: . ?20,200*40/100*18/100 = ?1,454.4 The total cost to the manager is ?1,101.60 +?1,454.4 = ?2,556 Although the fuel benefits have attracted some tax, I would urge the manager accept petrol for private motoring, which is provided by his employer because this will lead to some other benefits. These benefits, which are not additionally taxed include insurance, repairs, maintenance and servicing, Membership of a motoring organization, and road tax. Ideally, the cash value of these benefits is more than the car tax paid due to the fuel used for private purpose. As such, the employee will get at least ?600 per annum depending on the reliability of the vehicle. However, if the manager is sure that refusing to take the fueling benefit will not lead to insurance increases, the n they can as well opt to do away with the benefit. Cost to the employer Capital allowances Twenty per cent is claimed on the written-down cost every year; therefore, the following capital allowances will be claimed for the year ending 31st March 2013: The car does not fall under low-emission category since it exceeds 110g/km of CO2 and, therefore, the 110 per cent deduction for the first

The supernatural is the force responsible for many of theevents of Macbeth Essay Example for Free

The supernatural is the force responsible for many of theevents of Macbeth Essay The supernatural is the force responsible for many of the events of Macbeth. How far do you agree with this statement? Throughout the play Macbeth goes through many changes, but the question is what is responsible for these changes? Responsible means to have control over something or someone something definitely has control over Macbeth, whether he himself has this control or the supernatural or even Lady Macbeth does I will be discussing in this essay. I will also decide what I think is responsible for the actions that Macbeth takes in the play. The supernatural may not be completely responsible for Macbeths actions but they almost certainly play an important part in the development of Macbeths character. Because the supernatural was a force that was believed in by everyone at that time Macbeth is willing to deem what they say: Macbeth: Into the air; and what seemd corporal melted As breath into the wind. Would they have stayed. Banquo: Were such things here as we do speak about? Or have we eaten on the insane root That takes the reason prisoner? This extract is taken from after the witches first appearance in the play. Banquo is interested as to what they are, whereas Macbeth is intrigued about what they said. This could be the turning point for Macbeths development, the witchs predict that he will become King so maybe Macbeth thinks that he should help things along and that by killing the present King it wouldnt be disrupting the great chain of being because he would have become King anyway. In the first scene when the witchs first appear they immediately overturn ideas of good into bad with an incantation, Fair is foul and foul is fair. This could be responsible for Macbeth turning from a kind-hearted, considerate man into an insensitive, callous man. But this could be because of how Macbeth interprets their predictions, the witchs never actually told Macbeth to go and kill the king, they just said All hail Macbeth, that shalt be King hereafter! The witchs said no more about him becoming king or how he would become king. Banquo realises that they are a temptation and does not believe them, however they told Macbeth what he wanted to hear so they ratified his thoughts. But Macbeth never admits to acting on the basis of what they told him, damned all those that trust them Macbeth says this quite near to the end, after he has killed Duncan, Banquo and just before he has Macduffs family killed. Him having Macduffs family killed is also because of the witches, Macbeth, Macbeth, Macbeth, beware Macduff. This was the witchs first apparition in their second appearance in the play (they appear three times in total because three is a magical number and it sets the supernatural atmosphere that is the theme of Macbeth.) Soon after, Macbeth decides to have Macduffs family killed as a reprisal. I think that the witchs manage to have Macbeth put under their spell after the first prediction comes true He bade me, from him, call thee Thane of Cawdor. This gives Macbeth proof that the witchs know his future and what lies in store for him. The dagger can be interpreted in two ways; either as a hallucination or a real dagger the witchs made in an incantation to tempt Macbeth further. Firstly I will talk about the dagger as a hallucination. Macbeth is a tragic hero and every tragic has a fatal flaw; Macbeths fatal flaw is ambition. Throughout the play he lets his ambition get the better of him and this ambition could be what drives him into hallucinating about the dagger because at this early point in the play Macbeth is still unsure of whether he should be killing the king or not, so he could be looking for encouragement a dagger pointing the way that he wants to go definitely is a good source of encouragement. But even Macbeth is unsure if it is real. Art thou not, fatal vision, sensible To feeling as to sight? Or art thou but A dagger of the mind, a false creation, Proceeding from the heart-oppressed brain? He debates in his mind for a while whether he is seeing it as a hallucination to reinforce his will to commit regicide. The other reason about the existence of the dagger is that it could be a creation made by the witchs. The witchs main role throughout the play is to violate Gods natural order and encourage Macbeth to overturn the great chain of being. So if the dagger is one of the witchs creations then they are certainly fore filling their role. Macbeth interprets the dagger as a sign that he must commit regicide (overturning the great chain of being) and so he does. Either way, the dagger is partly responsible for the continual trip that Macbeth takes down the path of evil. Although Banquo proves to be immune to the temptation of the witchs themselves, he is not immune to their prophecies. By Act III, two of the three prophecies have come true; the only one left is that Banquos offspring will in future become kings. This is a threat to Macbeth because he has gone through so much for him to become king and therefore his offspring to follow; he doesnt want these sacrifices he has made to be futile. Banquo also starts to infer that Macbeth is not the rightful king. This is why Macbeth decides to have Banquo killed. However, when Banquo is murdered Fleance escapes, thus making Macbeths conscience and fear of the truth come into play again. When Macbeth is at the feast, he sees the ghost of Banquo, but nobody else there does. This can also be interpreted in two ways, either the ghost was created by the witchs or it is Macbeths conscience making him hallucinate. If the ghost is real, he could be trying to warn Macbeth that what he is doing is wrong and he must turn back, however this is unlikely because there havent been any other events which have warned Macbeth that he is doing bad things this could mean that every event could be traced back to the witchs because they wouldnt want to discourage Macbeth, especially with their aim being to overturn the ideas of good into bad. However, if he is real and is going against what the witchs want it could be showing the disorder that Macbeth and his activities have brought into society. There are many other influences that could be responsible for Macbeths actions, one of which is Lady Macbeth. Macbeths role is to play the tragic hero whose fatal flaw is ambition. But he isnt the only one to be ambitious; Lady Macbeth is the dominant person in their relationship and her ambition for Macbeth shines through in the course of events. It is her that first plants the idea of killing Duncan in Macbeths head and it is her that provides the encouragement for Macbeth that he needs for confidence. She could easily be judged as selfish and manipulative because she got Macbeth to do the dirty work. Her role could be described as vital but still supplementary to the witches. Lady Macbeth manipulates Macbeth by questioning his manhood; he could be seen as a feeble if he isnt willing to kill Duncan for his and her future. With a mixture of ambition and Lady Macbeths manipulative and encouraging characteristics there is definitely reason to doubt that the supernatural are responsible for Macbeth and his behaviour. The audience is immediately plunged into a mystical atmosphere because the first scene is with the witchs performing an incantation; this helps the audience to view the play from a spiritual view. The supernatural element does not only make itself known through the witchs, there are also references made to prayer, sanctity and cleansing. Another important aspect of the atmosphere of the play is the importance of dark and light. He witches are introduced to the play in foul weather they speak of thunder, lightning, fog, and filthy air this sets the play as one that the theme of evil is central. The witchs also say Fair is foul and foul is fair this shows how things are overturned in this play. The ironic part of that line is that when Macbeth himself enters; his first line is So foul and fair a day I have not seen.